If you’re a brand, company or business considering the world of sponsorship, we can assist.
We specialise in connecting Brands with prospective rights holders and we are in constant contact with a range of sports codes, pro sport teams, major events, festivals, the arts, charities and athletes to understand the sponsorship opportunities in the market.
We can work with you to understand your objectives, target audience and budget and then we do the ‘grunt’ work for you to research the market, explore the opportunities and present options back to you that we believe will deliver on your criteria and objectives. Importantly our service is at no cost to you.
Naming Rights Partner – Womens ALeague and Liberty Financial
World Surf League and GWM Haval Official Automotive Partner
Supercars & Schick (Edgewell) – Official Mens Grooming Partner
Surfing Australia & Jim Beam Official Spirits Partner
Major Partner of the Cronulla Sharks and Aramex Couriers
Major Partner of the Hobart Hurricanes and RedZed Finance
We can also act as a filter if you’re inundated with sponsorship enquiries, so you’re not having to read through long winded proposals requesting sponsorships that don’t match your criteria. We’ll do the filtering and keep you across the good opportunities that fit, and respond on your behalf to the ones that don’t.
Importantly, we know the sponsorship market well (we live and breathe it!) and we know what represents good value money in terms of sponsorship. We can assist with negotiations if required and ensure that you’re getting the best benefits you need to amplify a partnership and maximise your investment.
Again, our service comes at no cost to you, as we are remunerated by the rights holder should a partnership eventuate. Consider us a business or sponsorship broker.
Thanks for considering us and we absolutely welcome the opportunity to work with you.
If interested, please drop us an email to paul@thesponsorshipgroup.com.au or give us a call on 0408 162246.
Whichever way you choose to go, good luck out there!
Paul Robinson
Chief of Everything
The Sponsorship Group
“The Sponsorship Group provided us with a variety of potential sponsorship options that aligned with our objectives and budget as we sought to expand our partnership portfolio. This saved us considerable time and resources, significantly easy process. Their unparalleled expertise and understanding of the sponsorship market we’re invaluable”.
Steve Maciver – Head of Marketing – GWM Haval
“Utilising the services of The Sponsorship Group is like adding an extra sales force to our commercial team. They have an extensive network of contacts across all categories and they were responsible for securing a multi year partnership with Schick.”
Craig Dontas - Head of Sales & Sponsorship - Supercars
“The Sponsorship Group consistently keeps us updated on the best value for money sponsorship opportunities in the market. This is lead to a multi year partnership with the Hobart Hurricanes and more recently with the North Melbourne kangaroos in the AFL. I highly recommend the sponsorship group to any brands seeking support with the sponsorship strategy”.
Angelo Klidomitis – Head of Customer Experience – RedZed
“ Surfing Australia has been working with Paul and The Sponsorship Group for a number of years in a challenging commercial market. Their continuous efforts to find new partners for Surfing Australia have been outstanding and has led to the introduction of Jim Beam as our Official Spirits Partner. Paul has an incredible work ethic and tenacity to get the deal done, combined with a deep understanding of the sponsorship landscape, and I have no hesitation in recommending him to rights holders and brands looking for high value partnerships.”
Clarissa Pike - Head of Partnerships - Surfing Australia
“The Sponsorship Group played an integral role in helping us secure our partnership with the Supercars for our Schick brand. They were instrumental in identifying the right opportunity and overseeing the entire process from presenting and shortlisting opportunities to organizing introduction meetings and facilitating the handover.”
Natalie Artinian – Senior Marketing Manager – Schick - Edgewell
