+61 408 162 246

WELCOME TO THE SPONSORSHIP GROUP.
We specialise in connecting sports teams, codes, events & athletes with brands

What We Do

At The Sponsorship Group we’re 100% committed to connecting rights holders with brands, and brands with rights holders. We’re a small agency, with big results!

We have over 20 years experience in commercial roles in sport and have built an extensive network of rights holders, brands and companies. We know the market and the sponsorship landscape across sports, major events, the arts, charities, athletes and more.

Whether you’re a brand or company looking to enter the world of sponsorship, or a rights holder looking to secure new partners, we can help. We’re driven by results and focused on facilitating mutually beneficial outcomes for both parties.

To find out more about how we can help click on the relevant button below.

I'm a Rights Holder looking for Sponsors
I'm a Brand interested in Sponsorship opportunities

SOME OF OUR RESULTS TO DATE

We’re a small agency with big results. Here are just a few of the partnerships we’ve facilitated.

TESTIMONIALS

“The Sponsorship Group provided us with a variety of potential sponsorship options that aligned with our objectives and budget as we sought to expand our partnership portfolio. This saved us considerable time and resources, significantly easy process. Their unparalleled expertise and understanding of the sponsorship market we’re invaluable”. 

Steve Maciver – Head of Marketing – GWM Haval

“Utilising the services of The Sponsorship Group is like adding an extra sales force to our commercial team. They have an extensive network of contacts across all categories and they were responsible for securing a multi year partnership with Schick.”

Craig Dontas - Head of Sales & Sponsorship - Supercars

“The Sponsorship Group consistently keeps us updated on the best value for money sponsorship opportunities in the market. This is lead to a multi year partnership with the Hobart Hurricanes and more recently with the North Melbourne kangaroos in the AFL. I highly recommend the sponsorship group to any brands seeking support with the sponsorship strategy”. 

Angelo Klidomitis – Head of Customer Experience – RedZed

“ Surfing Australia has been working with Paul and The Sponsorship Group for a number of years in a challenging commercial market. Their continuous efforts to find new partners for Surfing Australia have been outstanding and has led to the introduction of Jim Beam as our Official Spirits Partner. Paul has an incredible work ethic and tenacity to get the deal done, combined with a deep understanding of the sponsorship landscape, and I have no hesitation in recommending him to rights holders and brands looking for high value partnerships.”

Clarissa Pike - Head of Partnerships - Surfing Australia

“The Sponsorship Group played an integral role in helping us secure our partnership with the Supercars for our Schick brand. They were instrumental in identifying the right opportunity and overseeing the entire process from presenting and shortlisting opportunities to organizing introduction meetings and facilitating the handover.” 

Natalie Artinian – Senior Marketing Manager – Schick - Edgewell